theorists+2.jpg

JIM McDONALD
Partner, Creative Storyteller

Jim McDonald is a creative executive with of over 25 years of experience in all levels of creative story development, production, brand strategy, all media metrics, and sponsorship activation for Fortune 500 global brands including: IBM, Qualcomm, Nike, Visa, Emirates, Gillette and the US Olympic Committee. 

With an extensive background in content strategy, creative development, production, social media marketing, and digital distribution Jim is a synergist who works across any engagement medium and finds efficiencies in places most don't see. 

With a strong history of utilizing creative content development coupled with innovative production solutions to drive consumer engagement with a laser-focus on targeted ROI, Jim is responsible for business development, creative and strategic content, account management and all aspects of production/fulfillment. 

MICHAEL MORONEY
Partner, Creative Technologist

Michael is a seasoned creative/strategic consultant and business leader. His experience includes award winning work for Google, IBM, Amazon/Audible, HTC, Virgin, Apple, EMI, Sony, Samsung, Bank Of America, Qualcomm, Chevron, Exxon, GM, Toyota, Walmart, Concord Music Group, Warner Bros., Gap, Intel, HP, Microsoft, Emirates Airline, MasterCard, Visa, and J&J/DePuy Synthes, creating innovative creative, platforms, products, campaigns and digital services.

As an evangelist for the creative application of new technology, Michael has lectured at UC Berkeley, The NYU School of Professional Studies and The Stanford Business School. He has been a judge for the NY Times BigAdGig competition and a featured speaker at Ad:Tech, CES, OnMedia and OMMA conferences regarding new creative technologies & processes, content & development and new business models for digital media.

Michael is also a prolific musician and producer, who is always creating new music